Home' D Fine Redland Lifestyle Magazine : September 2009 Contents 14 d'fine magazine September 15, 2009
Shane Duff moneymatters
Investing Myths and Mistakes
Lighting technology is transforming at a
rapid rate. This is encouraging as we look
for ways to reduce our energy use and
greenhouse gas emissions.
Worldwide, there is a push to reduce the ever
popular incandescent globes and replace them
initially with compact fluorescents (CFLs).
CFLs use significantly less energy than
incandescents and unlike incandescents put
their energy into producing light, without heat.
Halogen globes have also become extremely
popular and common during the past decade as
downlights scattered around the ceilings of
Halogens occur in two main forms - those
designed for mains voltage (2 larger pins) or low
voltage versions (2 smaller pins) that require a
Like incandescents, halogens burn hot.
The technology for LED lighting has been
used for things such as stereos but until recently
has not been available as a traditional lighting
source. Now LED lighting is developing into the
most efficient form of lighting for buildings.
LED lighting can replace hotter halogens
using up to 90 per cent less energy.
Mains powered halogens can be replaced
with LEDs. A 3w LED version can drop straight in
replacing your existing 50w halogen globe.
Transformer run halogens can also be
updated to LEDs however replacement
transformers will also be required.
New LEDs can last for about 50,000 hours -
significantly longer than CFLs, halogens and
incandescents.A halogen globe lasts about 2000
The initial cost of LEDs has been higher than
other globes. However as the technology
develops so too is the price becoming more
Even so, if you consider the overall benefits of
LEDS, it is truly worth doing the sums and in the
long term, you will find that LEDs can save you
many thousands of dollars.
Bronwyn Elliott is a sustainability consultant
offering simple, creative and common sense
approaches to doing every day things. Bronwyn
company Solutions-in-Store operates from
Birkdale on 0407 678779 providing advice on
sustainable building design as well as sustainable
business and marketing strategies to consumers,
companies and government.
Bronwyn is registered as a Household
Sustainability Assessor with the Federal
Government's Home Sustainability Assessment
Previous versions of Bronwyn d'fine articles are
available on www.solutionsinstore.com.au.
MYTH 2 - Crowd support for a particular
investment indicates a sure thing.
The 'safety in numbers' concept has its origin in
crowd psychology. Individual investors often feel
protected investing in a particular asset when their
family and friends are doing so and media
commentary will typically reinforce this positive
feeling. The problem emerges over time as when
the crowd is feeling bullish and buying this leaves
very few left to buy in the face of more good news,
but plenty of people who can sell if some bad news
comes along.The opposite applies when everyone
is bearish and has sold - it only takes a morsel of
good news to make the market rise again.
Whether your investment choice is shares,
funds, property or a combination of these, the
smart investors are those that are sceptical of
crowds. People tend to be unanimously greedy
when they believe prices will rise and can be
equally driven to panic if the media leads them to
believe that prices will fall. It helps to establish if
you are an investor or a speculator. Typically an
investor will take fewer risks than a speculator and
the investor's success may be measured by their
longer term achievements compared to a
speculator's short term (lucky?) victories. Both
investors and speculators need an impartial mind
and should limit their emotional responses to
crowd and media announcements. You can
of course vary your strategies and your style
of investing but remember that the most
expensive advice may come from inexperienced
friends and family.
Many people remain uncertain whether
utilising the services of a professional advisor is
what is needed to succeed with investments.
Others may already have a"so so"advisor in place or
even know someone who has not been happy with
the advice they've received. Part of what I request
from my clients when we meet for the very first
time is to ask questions. A person will seek an
advisor when they do not have the time, expertise
or aptitude to invest for themselves. A professional
advisor should be able to help you to: 1) establish
your goals 2) master your emotions; 3) follow a
plan; 4) continually review progress; and 5) think
independently. This may mean he will sometimes
advocate going against the crowd, investing when
the news is bad and selling when the news is good.
This does not mean that you should not question
the strategy but gain an understanding of how
your chosen advisor is working towards achieving
your goals, not the goals of his company or his
other clients.This is important.
Financial success will come through diligence
and patience. If your chosen advisor can honestly
say that they survived and even prospered during
the recent 2008/2009 downturn, ask then whether
following the crowd was the strategy that
succeeded for them.
Ocean Blue Finance is entirely impartial, with no
direct affiliations and no real estate product to sell.There
is no cost whatsoever to discuss your goals or existing
property plan. Everyone has different financial
circumstances so please take advantage of our extensive
knowledge! For a confidential discussion Shane Duff can
be contacted on 1300 851 047.
Talk to us... we listen
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