Home' D Fine Redland Lifestyle Magazine : February 2010 Contents d'fine magazine February 9, 2010 7
They set up the business from their homes
with product arriving in bulk via drums, from
which began and unenviable task of bottling
the goods into individual shelf-stock
"It was a case of all hands on deck, with
husbands, children, parents and friends all
pitching in to do the bottling,"they said.
Then it came to marketing.
Both Lisa and Melinda hit the streets with
the range to find suitable outlets.They found
35 independent stores in Australia and 11 in
New Zealand willing to retail the range.
The response was remarkable,
encouraging both Lisa and Melinda to move
into a warehouse in Gordon Street,
Cleveland, and invest in a quality bottling
The expansion was necessary to meet the
growth of the business and with the new
Priceline contract they are now working
around the clock to fill the orders.
"The last three years have been exciting,
rewarding and certainly not without the
down days. We often thought of giving up,
but encouragement from our husbands
through the difficult times of extending
mortgages, tackling the financial difficulties,
not to mention the logistics of getting
product here,bottling and out to the shelves,
has brought us to this level.
"The road has been difficult, but now
rewarding. We are beginning to break even
financially, and we can see light at the end of
Both Lisa and Melinda are not sitting still,
resting on the success of the last 12 months.
As for the future . . . they are out chasing
more retail contracts to launch Stella+Marco
onto the next stage and plan to expand their
product range. They are even discussing a
women's product range to complement the
existing men's line.
From page 6
Lisa and Melinda at work in the bottling process.
Lisa's husband Craig tries out the
Stella+Marco shaving gel.
Melinda and Lisa are constantly kept busy
packaging their men's product range to meet their
All hands on deck filling the growing number of orders.
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